What We do

Research World International Ltd is a full-service marketing and social research company helping clients obtain practical information for business decisions in:

  • Customer Satisfaction & Loyalty
  • Brand Management
  • New Product Research
  • Employee Satisfaction
  • Customer Retention, Lost Customer & Win Back
  • Political & Governance Research

We conduct surveys using every quantitative methodology including online, telephone, IVR and mail. In addition to tried-and-true qualitative research methodologies, our moderators and expert interviewers use state-of-the-art tools for online focus groups and in-depth interviews. Research World International Ltd also offers a true hybrid solution for integrating quantitative and qualitative research methods that is extremely effective and very affordable.

We have been successfully providing quality service since 2007, helping companies:

  • Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty.
  • Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience.
  • Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.

We are dedicated to providing personalized project management and our staff is committed to exceeding our clients’ expectations.

Branding & Communications

We live in a branded world. Everything is branded, from products to experiences. Some research studies have shown that babies as young as age 18 months recognize brands. Brands become a short-hand for your customers and telegraph certain attributes and qualities to the marketplace, making it easy for the customer to choose your brand.

Brand research is focused on helping companies make the critical decisions that build and enhance their branding. Whether you are just starting to define your brand or whether you have an established brand that you are managing, accurate and timely information is available through brand research in these critical brand development phases:

Creating a new brand strategy
Understanding how far your brand can stretch
Branding research for marketing brands
Brand tracking

Customer Satisfaction

Research World International Ltd conducts thousands of customer satisfaction surveys every year across a broad range of industries. We can refresh or create a new customer satisfaction survey program, including:

Collecting the data (telephone, Internet, IVR, mail),
Analyzing the results and
Providing them in a format customized to your individual needs via hardcopy or our online reporting system.

About half of the customer satisfaction surveys we conduct are business-to-business and half are business-to-consumer.

Depending on the challenges your organization faces, Research World International Ltd can help you conduct either general relationship-based customer satisfaction surveys that focus on issues such as price, service, competition and brand, or transaction-based customer satisfaction surveys that focus on a specific customer transaction with your call center or sales representatives.

Contact us to learn more about creating a customer service satisfaction strategy.

Innovation & New Product Development

Everyone knows that most new products fail before they get off the ground. Some experts estimate that the new product success rate is not higher than 14%. This results in wasted time, money and opportunity. New product research helps you increase your chances of success in the high-risk arena of new product development by helping you identify unmet needs, screen concepts and plan for marketing communications to support the successful launch of your new products.

Stages of new product development

Needs Assessment/Opportunity Identification.
Concept Generation and Screening.
Quantitative Concept Testing and Value Estimation.
Test Markets.
New Product Launch Strategy.
New Product Strategy.

Employee Surveys

Knowing the satisfaction level of your customers is only half the battle. A company’s employees are often the face and front line of an organization and their opinion of that organization impacts their attitude, thus affecting customer’s attitudes, and ultimately the bottom line.

Our employee surveys are specifically designed to help you hear and understand the voice of your managers, employees, and front-line customer service personnel, so that you can uncover obstacles to better performance, effect change and improve your business.

Contact us for a design and deployment of an appropriate survey for your individual company needs.

Customer Retention Surveys

Achieving the objective of improving the customer’s overall experience and reducing churn rate requires better and more immediate customer feedback. A comprehensive customer lifecycle market research survey program might include surveying:

  • Prospective customers,
  • Competitors’ customers,
  • New (early life) customers,
  • Current/long-standing (loyal) customers and
  • Previous (lost) customers.

In the spirit of a strong offense being the best defense, a strong customer retention survey program will help management defend against customer attrition proactively by determing potential causes for defection and developing programs to promote loyalty.

Political and Governance Research

RWI is the leading provider of political and social research in Uganda and in the region. RWI Research Surveys’ dedicated Political and Social unit has been advising Political parties, government, parastatals and NGOs.

The Social Politics and Governance department is committed to conducting rigorous and high-quality research on a quarterly basis. In our Political & Goverence Research, we use both qualitative and quantitative methods. We conduct baselines, midline and end line surveys across the region and like any other study that we conduct; the process of research is in house from inception to conclusion.

Have a Political & Goverence Research that you need executed? Contact us today