Branding & Communications
Brand research is focused on helping companies make the critical decisions that build and enhance their branding. Whether you are just starting to define your brand or whether you have an established brand that you are managing, accurate and timely information is available through brand research in these critical brand development phases:
Creating a new brand strategy
Understanding how far your brand can stretch
Branding research for marketing brands
Collecting the data (telephone, Internet, IVR, mail),
Analyzing the results and
Providing them in a format customized to your individual needs via hardcopy or our online reporting system.
About half of the customer satisfaction surveys we conduct are business-to-business and half are business-to-consumer.
Depending on the challenges your organization faces, Research World International Ltd can help you conduct either general relationship-based customer satisfaction surveys that focus on issues such as price, service, competition and brand, or transaction-based customer satisfaction surveys that focus on a specific customer transaction with your call center or sales representatives.
Contact us to learn more about creating a customer service satisfaction strategy.
Innovation & New Product Development
Stages of new product development
Needs Assessment/Opportunity Identification.
Concept Generation and Screening.
Quantitative Concept Testing and Value Estimation.
New Product Launch Strategy.
New Product Strategy.