IDIs are an excellent tool to use when there is concern about whether a focus-group setting is appropriate or even geographically feasible.
IDIs can be completed at a central location or by telephone and are used in both consumer and business research situations. They can also be used internally within an organization to understand key issues and challenges.
Focus groups are conducted with all types of respondents for all types of topics.
An important element of the focus group is ensuring that the correct respondents are in the correct mix. In addition to the focus group discussion, respondents can be asked to complete paper-and-pencil questionnaires before or during the focus groups to enhance and clarify the information gathered.
Our researchers are experienced in strategic planning, brand positioning, marketing communications, and new product development with many successful projects and facilitation sessions in their background.